Community Wellness Centers Operations Manual

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Reading time: 12 min read
Version: 1.0

DAVE BIGGERS FOR MAYOR

Community Wellness Centers Operations Manual

18 Centers Delivering Comprehensive Care: Operational Blueprint

Budget Version: 3.1
Date: October 2025
Total Investment: $45M annually (when fully operational) | $90M over 3 years

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EXECUTIVE SUMMARY

Goal: 18 Community Wellness Centers across Louisville operational by end of Year 3

Model: Federally Qualified Health Center (FQHC) lookalike structure

  • Primary care + mental health + substance abuse treatment + social services under one roof (8 core clinical staff, plus 17-22 administrative/support/outreach staff for full operations; 25-30 total per center)
  • Sliding-scale fees based on ability to pay
  • Accept Medicaid, Medicare, private insurance
  • No one turned away for inability to pay
  • Investment: $2.5M per center annually = $45M total when fully operational

    Return on Investment: $5.60 saved for every $1 spent (documented in multiple studies)

    —

    WHAT IS A COMMUNITY WELLNESS CENTER?

    Not a hospital. A neighborhood health hub providing:

  • Primary care (nurse practitioners for checkups, chronic disease, acute illness)
  • Mental health counseling (therapists, psychiatrists)
  • Substance abuse treatment (addiction counseling, medication-assisted treatment)
  • Social services navigation (help accessing benefits, housing, jobs)
  • Health education (nutrition, exercise, disease prevention)
  • One-Stop Care: Everything in one accessible location. No more bouncing between providers.

    Affordable: Sliding scale based on income. Medicaid/Medicare accepted. No one turned away.

    Evidence-Based: Proven to reduce ER visits by 35%, improve chronic disease outcomes, and save money long-term.

    —

    DEPLOYMENT SCHEDULE

    YEAR 1: 6 CENTERS (One Per Geographic Area)

    Launch: Months 4-12 of first year
    Annual Cost: $15M
    Goal: Demonstrate model, establish operations

    Locations:
    1. California, Park Hill & Algonquin (40210) – health-need rank 1 of 33; 21.7% of adults with frequent mental distress, 37.8% in poverty; LMPD 2nd Division
    2. Chickasaw, Shawnee, Parkland & Park DuValle (40211) – health-need rank 2 of 33; 20.9% of adults with frequent mental distress, 38.0% in poverty; LMPD 2nd Division
    3. Portland & Shawnee (40212) – health-need rank 3 of 33; 21.0% of adults with frequent mental distress, 32.2% in poverty; LMPD 1st Division
    4. Downtown & Phoenix Hill (40202) – health-need rank 4 of 33; 21.4% of adults with frequent mental distress, 34.9% in poverty; LMPD 1st Division
    5. Jacobs, Taylor Berry, Beechmont & Hazelwood (40215) – health-need rank 5 of 33; 21.4% of adults with frequent mental distress, 27.7% in poverty; LMPD 4th Division
    6. Russell, Old Louisville & Shelby Park (40203) – health-need rank 6 of 33; 20.7% of adults with frequent mental distress, 43.3% in poverty; LMPD 1st / 4th Division

    How these locations were chosen:

  • By health need: a need score built from CDC PLACES 2024 (frequent mental distress, depression, diabetes, fair or poor health, adults without health insurance, lack of transportation, food insecurity) and Census ACS 2024 poverty, for each of Jefferson County’s 33 residential ZIP codes (frequent mental distress: CDC PLACES 2024 release; poverty: U.S. Census Bureau, ACS 2024 5-year)
  • At least one center in each LMPD division, so every part of the county has one
  • Year 1 opens in the six ZIP codes with the highest need
  • Exact sites are chosen with each community
  • —

    YEAR 2: 6 MORE CENTERS (12 Total)

    Launch: Months 7-12 of second year
    Annual Cost: $30M total
    Goal: Expand coverage, refine model

    Additional Locations:
    7. Old Louisville (south), University & Algonquin (40208) – health-need rank 7 of 33; 24.6% of adults with frequent mental distress, 32.0% in poverty; LMPD 4th Division
    8. Fairdale (40118) – health-need rank 8 of 33; 19.4% of adults with frequent mental distress, 21.6% in poverty; LMPD 3rd Division
    9. Shively (40216) – health-need rank 9 of 33; 18.4% of adults with frequent mental distress, 16.8% in poverty; LMPD 2nd / 3rd Division
    10. South End: Iroquois, Beechmont & Southland Park (40214) – health-need rank 10 of 33; 18.2% of adults with frequent mental distress, 18.8% in poverty; LMPD 3rd / 4th Division
    11. Okolona (40219) – health-need rank 11 of 33; 17.9% of adults with frequent mental distress, 18.0% in poverty; LMPD 7th Division
    12. Poplar Level, Audubon Park & Watterson Park (40213) – health-need rank 12 of 33; 17.9% of adults with frequent mental distress, 17.7% in poverty; LMPD 6th Division

    —

    YEAR 3: 6 FINAL CENTERS (18 Total – COMPLETE)

    Launch: Months 7-12 of third year
    Annual Cost: $45M total
    Goal: Full citywide coverage

    Final Locations:
    13. Valley Station (40272) – health-need rank 13 of 33; 17.7% of adults with frequent mental distress, 12.7% in poverty; LMPD 3rd Division
    14. Pleasure Ridge Park (40258) – health-need rank 14 of 33; 18.1% of adults with frequent mental distress, 13.8% in poverty; LMPD 3rd Division
    15. Bashford Manor, Buechel & Watterson Park (40218) – health-need rank 15 of 33; 17.3% of adults with frequent mental distress, 14.0% in poverty; LMPD 6th Division
    16. Okolona (south) & Hillview area (40229) – health-need rank 16 of 33; 17.7% of adults with frequent mental distress, 11.8% in poverty; LMPD 7th Division
    17. Crescent Hill, Butchertown & Clifton (40206) – health-need rank 20 of 33; 15.1% of adults with frequent mental distress, 11.4% in poverty; LMPD 5th Division
    18. Lyndon, Plantation & Rolling Hills (40242) – health-need rank 22 of 33; 14.8% of adults with frequent mental distress, 8.6% in poverty; LMPD 8th Division

    Result: 18 centers, at least one in every LMPD division, the first six in the county’s highest-need ZIP codes.

    —

    SERVICES OFFERED

    PRIMARY CARE

    Hours: Monday-Friday 8am-6pm, Saturday 9am-2pm

    Services:

  • Annual physical exams
  • Chronic disease management (diabetes, hypertension, asthma, COPD)
  • Preventive care (vaccines, cancer screenings, wellness checks)
  • Acute illness treatment (flu, infections, minor injuries)
  • Women’s health (birth control, Pap smears, prenatal referrals)
  • Pediatric care (well-child visits, vaccines, school physicals)
  • On-site lab work (blood tests, urinalysis, rapid tests)
  • Prescription assistance programs
  • Care coordination with specialists
  • Staffing:

  • 4 Nurse Practitioners (FT): $130K each = $520,000
  • 1 Physician (PT, 20 hrs/week for complex cases): $120,000
  • 3 Medical Assistants (FT): $45K each = $135,000
  • 1 Lab Technician (FT): $50,000
  • 1 Front Desk/Scheduler (FT): $40,000
  • Supplies, equipment, lab costs: $35,000
  • Capacity: 80-100 patients daily, 20,000+ visits annually per center

    —

    MENTAL HEALTH SERVICES

    Hours: Monday-Friday 9am-7pm (extended evening hours), Saturday 9am-2pm

    Services:

  • Individual therapy (depression, anxiety, trauma, PTSD)
  • Substance abuse counseling (addiction assessment and treatment)
  • Medication management (psychiatric medications)
  • Group therapy (recovery support, grief, anger management)
  • Crisis intervention (walk-in availability during hours)
  • Family counseling (relationships, parenting, communication)
  • Youth mental health (school stress, bullying, identity)
  • Telehealth options (increase access, reduce stigma)
  • Staffing:

  • 3 Licensed Clinical Social Workers (FT): $75K each = $225,000
  • 2 Licensed Professional Counselors (FT): $70K each = $140,000
  • 1 Psychiatrist (PT, 20 hrs/week): $150,000
  • 1 Substance Abuse Counselor (FT): $65,000
  • 1 Case Manager (FT): $55,000
  • 1 Front Desk/Scheduler (PT): $25,000
  • Supplies, telehealth tech: $40,000
  • Capacity: 50-60 therapy sessions daily, 12,000+ sessions annually

    —

    SOCIAL SERVICES NAVIGATION

    Hours: Monday-Friday 8am-5pm

    Services:

  • Benefits enrollment (Medicaid, SNAP, housing assistance, TANF)
  • Job search assistance (resume help, interview prep, job postings)
  • Housing support (homeless prevention, rental assistance applications)
  • Transportation coordination (bus passes, ride sharing, medical transport)
  • Legal aid referrals (family law, housing, benefits appeals)
  • Childcare resources
  • Utility assistance programs
  • Food pantry coordination
  • Education program connections (GED, ESL, job training)
  • Staffing:

  • 2 Social Workers (FT): $70K each = $140,000
  • 2 Community Health Workers (FT): $50K each = $100,000
  • 1 Benefits Specialist (FT): $55,000
  • 1 Job Placement Coordinator (FT): $55,000
  • Office supplies, technology: $50,000
  • Capacity: 30-40 clients assisted daily, 8,000+ annually

    —

    HEALTH EDUCATION & COMMUNITY PROGRAMS ($250K per center annually)

    Services:

  • Nutrition classes (healthy eating on a budget, cooking demos)
  • Exercise programs (walking groups, yoga, fitness classes)
  • Disease prevention workshops (diabetes, heart disease, cancer screening)
  • Parenting classes (infant care, child development, positive discipline)
  • Chronic disease support groups
  • Health screenings (blood pressure, glucose, cholesterol)
  • Community health fairs
  • School partnerships (health education in schools)
  • Staffing:

  • 1 Health Educator (FT): $60,000
  • 1 Nutritionist (PT): $40,000
  • 1 Community Outreach Coordinator (FT): $55,000
  • Program supplies, materials: $50,000
  • Community event costs: $45,000
  • Participation: 200+ community members monthly in programs

    —

    ADMINISTRATION & OPERATIONS ($250K per center annually)

    Staffing:

  • 1 Center Director: $90,000
  • 1 Office Manager: $55,000
  • 1 Billing/Insurance Specialist: $50,000
  • 1 Receptionist/Scheduler: $35,000
  • IT support: $20,000
  • Facility Costs:

  • Rent (10,000 sq ft @ $20/sq ft): Included in capital
  • Utilities: Included in capital
  • Insurance: Included in capital
  • Maintenance: Included in capital
  • —

    FACILITY SPECIFICATIONS

    PHYSICAL SPACE

    Size: 10,000 square feet per center (Note: Platform documents cite 5,000 sq ft as minimum baseline; the full operations model requires 10,000 sq ft for comprehensive service delivery)

    Layout:

    Waiting Area (800 sq ft):

  • Comfortable seating for 25-30 people
  • Children’s play area
  • Health education materials
  • ADA accessible
  • Primary Care Clinic (3,000 sq ft):

  • 8 exam rooms
  • Procedure room
  • On-site lab
  • Medication room
  • Nurse station
  • Mental Health Wing (2,500 sq ft):

  • 6 private therapy offices
  • 2 group therapy rooms
  • Quiet room (crisis intervention)
  • Psychiatrist office
  • Social Services Area (1,500 sq ft):

  • 4 private consultation offices
  • Computer lab (4 stations for job search, benefits applications)
  • Resource library
  • Community Room (1,200 sq ft):

  • Multi-purpose space for classes, support groups
  • Kitchenette for cooking demos
  • AV equipment
  • Staff Areas (800 sq ft):

  • Staff break room
  • Conference room
  • Staff restrooms
  • Storage
  • Administrative (400 sq ft):

  • Director office
  • Billing office
  • IT closet
  • Support Spaces (800 sq ft):

  • Medical records room
  • Medical supply storage
  • Janitorial closet
  • Public restrooms (2)
  • —

    OPERATING COSTS PER CENTER

    Total Annual Cost: $2.5 Million

    Personnel: $1.6M

  • Primary care staff
  • Mental health staff
  • Social services staff
  • Health education
  • Administration
  • Facility: $300K

  • Rent/lease (10,000 sq ft @ $25/sq ft): $250K
  • Utilities: $30K
  • Property insurance: $15K
  • Maintenance: $5K
  • Supplies & Equipment: $300K

  • Medical supplies: $100K
  • Pharmaceuticals (sample medications): $50K
  • Lab supplies: $40K
  • Office supplies: $20K
  • IT/technology: $40K
  • Program materials: $50K
  • Technology & IT: $100K

  • Electronic health records (EHR): $40K
  • Telehealth platform: $20K
  • IT support: $20K
  • Software licenses: $10K
  • Equipment maintenance: $10K
  • Professional Services: $100K

  • Credentialing/licensing: $20K
  • Legal/compliance: $25K
  • Accounting: $20K
  • Malpractice insurance: $25K
  • Consulting: $10K
  • Miscellaneous: $100K

  • Community events: $30K
  • Marketing/outreach: $25K
  • Staff training/development: $25K
  • Emergency fund: $20K
  • TOTAL: $2.5M per center annually

    —

    REVENUE MODEL

    While services are free/sliding scale to patients, centers pursue all available revenue:

    REVENUE SOURCES (Estimated $800K-1.2M per center annually)

    Medicaid Reimbursement: $400K-600K

  • Many patients will be Medicaid-eligible
  • Center bills Medicaid for services
  • Reimbursement rates apply
  • Medicare: $150K-200K

  • Senior patients covered
  • Standard Medicare reimbursement
  • Private Insurance: $100K-150K

  • Patients with employer insurance
  • In-network contracts negotiated
  • Sliding Scale Payments: $50K-100K

  • Patients with income pay reduced fees
  • Based on federal poverty guidelines
  • Grants: $100K-150K

  • Federal health center grants
  • State health department funding
  • Foundation grants
  • Corporate partnerships
  • Net Operating Cost to City: $1.3M-1.7M per center (after revenue)

    For budgeting, we conservatively estimate $2.5M per center total city investment.

    —

    PATIENT ELIGIBILITY

    Who Can Use Wellness Centers?

    EVERYONE. Services open to all Louisville residents who are here lawfully, regardless of:

  • Income level
  • Insurance status
  • Employment status
  • Housing status
  • Payment Structure:

    No Insurance: Sliding scale based on income

  • 100% of Federal Poverty Level: FREE
  • 100-200% FPL: $10-25 per visit
  • 200%+ FPL: $40-60 per visit (still affordable)
  • Medicaid/Medicare: Standard coverage, no copays for most
    Private Insurance: In-network rates, standard copays

    No one turned away for inability to pay. Ever.

    —

    PARTNERSHIPS

    HEALTHCARE SYSTEM INTEGRATION

    University of Louisville Hospital:

  • Specialist referrals
  • Complex case coordination
  • Training site for medical residents
  • Emergency backup
  • Norton Healthcare:

  • Specialist network access
  • Diagnostic imaging referrals
  • Inpatient care coordination
  • Baptist Health:

  • Similar partnerships
  • Geographic coverage
  • Local Pharmacies:

  • Prescription discount programs
  • Medication delivery for homebound
  • Chronic disease medication management
  • —

    COMMUNITY PARTNERSHIPS

    Schools:

  • School nurse coordination
  • Student health services
  • Parent education programs
  • Athletic physicals
  • Churches/Faith Communities:

  • Outreach locations
  • Health ministry partnerships
  • Space for support groups
  • Community Centers:

  • Co-locate programs
  • Shared resources
  • Cross-referrals
  • Nonprofits:

  • Housing organizations
  • Food pantries
  • Job training programs
  • Legal aid
  • Parks & Recreation:

  • Exercise programs
  • Wellness classes
  • Community events
  • —

    STAFFING & HIRING

    YEAR 1 HIRING TIMELINE

    Months 1-3: Leadership

  • Hire Director of Wellness Centers (oversees all 18)
  • Hire 6 Center Directors
  • Establish HR processes
  • Months 4-6: Clinical Staff

  • Recruit physicians, nurse practitioners
  • Hire mental health professionals
  • Recruit social workers
  • Months 7-9: Support Staff

  • Medical assistants
  • Front desk staff
  • Community health workers
  • Billing specialists
  • Months 10-12: Launch Prep

  • Staff training
  • Practice workflows
  • Soft opening
  • Grand opening
  • CAREER PATHS

    Entry Level:

  • Medical Assistant: $40-50K
  • Community Health Worker: $45-55K
  • Front Desk: $35-45K
  • Mid-Level:

  • Nurse Practitioner: $110-140K
  • Social Worker: $65-80K
  • Counselor: $65-80K
  • Senior Level:

  • Physician: $180-220K (PT)
  • Psychiatrist: $200-250K (PT)
  • Center Director: $90-110K
  • Benefits:

  • Health insurance
  • Retirement (city plan)
  • Student loan assistance (for hard-to-fill positions)
  • Professional development
  • Flexible schedules
  • —

    QUALITY METRICS

    WHAT WE MEASURE

    Patient Outcomes:

  • Diabetes control (HbA1c levels)
  • Blood pressure control
  • Depression/anxiety improvement (PHQ-9, GAD-7 scores)
  • Substance abuse recovery rates
  • Patient satisfaction scores
  • Access Metrics:

  • Wait time for appointments
  • Same-day availability
  • Insurance coverage rates
  • Sliding scale utilization
  • Language access
  • Utilization:

  • Patient visits per month
  • Services per patient
  • ER visits by center patients (should decrease)
  • Hospital admissions (should decrease)
  • Medication adherence rates
  • Financial:

  • Cost per patient
  • Revenue capture rate
  • Medicaid enrollment assistance
  • Charity care provided
  • Community Impact:

  • Health education participants
  • Community satisfaction surveys
  • Referral network effectiveness
  • —

    EXPECTED OUTCOMES

    YEAR 1 (6 Centers)

  • 120,000 patient visits
  • 30,000 unique patients served
  • 20% reduction in ER visits by center patients
  • 70%+ patient satisfaction
  • Medicaid enrollment increases in coverage areas
  • YEAR 2 (12 Centers)

  • 240,000 patient visits
  • 60,000 unique patients served
  • 30% reduction in ER visits
  • Measurable chronic disease improvement
  • Mental health wait times reduced citywide
  • YEAR 3 (18 Centers – Complete)

  • 360,000 patient visits
  • 90,000 unique patients served
  • 35% reduction in ER visits
  • Significant health disparities reduction
  • $5.60 saved for every $1 spent
  • —

    BUDGET SUMMARY

    3-YEAR INVESTMENT:

    Year 1: $15M (6 centers + startup costs)
    Year 2: $30M (12 centers total)
    Year 3: $45M (18 centers total)

    Total 3-Year Investment: $90M
    Ongoing Annual Cost (Year 3+): $45M

    Return on Investment:

  • Every $1 spent saves $5.60 in healthcare costs
  • $45M investment = $252M in savings
  • Net positive: $207M annually
  • Plus immeasurable benefits:

  • Healthier population
  • Reduced suffering
  • Economic productivity
  • Crime reduction (health and crime are linked)
  • —

    RISK MITIGATION

    Challenge: Finding qualified staff
    Mitigation: Competitive salaries, loan repayment, partnerships with UofL medical/nursing schools

    Challenge: Community skepticism
    Mitigation: Early engagement, advisory boards, cultural competency training

    Challenge: Sustaining funding
    Mitigation: Revenue capture, grant applications, demonstrated ROI

    Challenge: Integration with existing healthcare
    Mitigation: Partnership agreements, care coordination protocols

    —

    WHAT THIS BUILDS ON

    Community health centers that put primary care, mental health care and social services under one roof already operate in cities across the country. The return this plan is built on, $5.60 saved for every $1 spent, is documented in the Research Bibliography.

    —

    CONCLUSION

    18 Community Wellness Centers represent a fundamental transformation in how Louisville delivers healthcare.

    One-stop access: Primary care + mental health + social services under one roof

    Affordable: Sliding scale, no one turned away

    Effective: 35% ER reduction, better health outcomes, $5.60 ROI per dollar

    This is how we address the root causes of crime (untreated mental illness, addiction)

    This is how we reduce healthcare costs (prevention cheaper than crisis)

    This is how we build a healthier Louisville for everyone

    —

    For Implementation Questions:
    Email: dave@rundaverun.org
    Website: rundaverun.org/wellness-centers

    —

    WELLNESS CENTERS OPERATIONS MANUAL
    Budget Version 3.1 | Updated October 2025

    Comprehensive Care. Accessible. Affordable. Evidence-Based.



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    Public Safety & Policing

    My Plan

    Community-based mini substations

    Approach

    • 63 mini substations across Louisville (4-year deployment)
    • Officers living and working in communities they serve
    • Preventative community policing model
    • Year 1: 12 substations in highest-need areas
    Timeline Year 1-4 phased rollout
    Budget Same $1.13 billion; no new taxes; priorities re-pointed inside the adopted budget
    Impact Projected response times: 3-5 minutes (campaign estimate)
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    Mental Health & Wellness

    My Plan

    Wellness centers placed by health need

    Approach

    • I will place 18 Community Wellness Centers by health need (CDC PLACES 2024 plus Census poverty data)
    • Mental health counseling, addiction support
    • Youth programs, family services
    • At least one center in every LMPD division
    Timeline 6 centers a year over Years 1-3
    Budget $45M a year when fully built (18 centers at $2.5M each), inside the adopted budget
    Impact Accessible care within every neighborhood, preventative focus
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    Comprehensive youth investment

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    • After-school programs at all substations
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    • Youth advisory councils
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    Timeline Immediate implementation with substation rollout
    Budget $32.5M for youth programs, inside the adopted budget
    Impact Accessible programs in every neighborhood
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    • Small business incubators at substations
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    Timeline Immediate policy changes, 4-year infrastructure build
    Budget Same $1.13 billion; no new taxes; priorities re-pointed inside the adopted budget
    Impact Jobs and wealth stay in neighborhoods
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    Housing as a human right

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    • Expanded affordable housing trust fund
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    • Anti-displacement policies for existing residents
    Timeline Immediate policy changes
    Budget Same $1.13 billion; no new taxes; priorities re-pointed inside the adopted budget
    Impact Protects residents, prevents displacement
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    Government Transparency

    My Plan

    Radical transparency

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    • Real-time budget dashboard
    • Public data portal for all city metrics
    • Community advisory boards with veto power
    • Open contracting process
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    Timeline Immediate implementation
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    Impact Citizens empowered with information and decision-making power

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