Main Street Program
Definition
National model for revitalizing historic commercial districts through: organization (creating stakeholder groups), promotion (marketing the district), design (improving aesthetics), and economic restructuring (attracting businesses).
Louisville Context
Several Louisville neighborhoods (Portland, Smoketown, Germantown, South End) have struggling commercial corridors with potential. Dave establishes Main Street programs in target neighborhoods providing: (1) dedicated program managers, (2) facade improvement grants for business owners, (3) marketing campaigns attracting customers, (4) small business recruitment and support, (5) streetscape improvements (lighting, sidewalks, trees), (6) community events activating corridors.
Why It Matters
Thriving commercial corridors create jobs, anchor neighborhoods, and build wealth. But struggling corridors trap neighborhoods in decline. Main Street programs have revitalized thousands of districts nationwide through comprehensive, community-driven strategies.
Dave’s Proposal
Establish Main Street programs in target neighborhoods (Portland, Smoketown, South End) with dedicated managers, facade grants, marketing, business support, streetscape improvements, and community events.