4-WEEK COMPREHENSIVE PACKAGE TIMELINE

Version: 2.0.1 | Last Updated: October 12, 2025

Visual Roadmap: From Minimal to Campaign-Ready

Candidate: Dave Biggers
Website: rundaverun.org
Start Date: October 6, 2025 (Day 1)
Completion Target: November 3, 2025 (Day 28)

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TIMELINE OVERVIEW

“`
WEEK 1 WEEK 2 WEEK 3 WEEK 4
|============|============|============|============|
CAMPAIGN DEFENSE IMPLEMENT POLISH
ESSENTIALS ARMOR GUIDES & SCALE
“`

Status Indicators:

• ???? = Absolute must-have, start immediately
• ⚡ = High priority, start this week
• ???? = Important, scheduled for later
• ⭐ = Nice to have, if time allows

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WEEK 1: CAMPAIGN ESSENTIALS (Oct 6-12)

Theme: Get Materials in Volunteers’ Hands

DAY 1-3 (Mon-Wed): SPRINT TO BASICS ????????????

Goal: Campaign one-pager and quick facts in production

Monday (Day 1):

Morning:

• [ ] Team meeting: Assign first 4 tasks
• [ ] Communications: Start campaign one-pager draft
• [ ] Communications: Start quick facts sheet draft

Afternoon:

• [ ] Campaign Manager: Pull opposition responses from 2.5
• [ ] Field Director: Pull talking points from 2.5
• [ ] Begin find/replace on budget figures

Tuesday (Day 2):

Morning:

• [ ] Communications: Complete first draft of one-pager
• [ ] Communications: Complete first draft of quick facts
• [ ] Review session with Dave (30 min)

Afternoon:

• [ ] Campaign Manager: Continue opposition responses updates
• [ ] Field Director: Continue talking points updates
• [ ] Communications: Revisions based on Dave’s feedback

Wednesday (Day 3):

Morning:

• [ ] Communications: FINALIZE one-pager
• [ ] Communications: FINALIZE quick facts
• [ ] Send to printer/designer

Afternoon:

• [ ] Campaign Manager: Complete opposition responses draft
• [ ] Field Director: Complete talking points draft
• [ ] Team review session

DELIVERABLES BY END OF DAY 3:
✅ Campaign one-pager (final)
✅ Quick facts sheet (final)
✅ Opposition responses (draft)
✅ Talking points (draft)

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DAY 4-5 (Thu-Fri): REFINE AND DISTRIBUTE ⚡

Goal: Defense materials ready, campaign materials distributed

Thursday (Day 4):

Morning:

• [ ] Dave reviews opposition responses and talking points
• [ ] Field Director: Finalize talking points
• [ ] Campaign Manager: Finalize opposition responses

Afternoon:

• [ ] First volunteer training with new materials
• [ ] Distribute one-pagers and quick facts
• [ ] Communications: Start media kit

Friday (Day 5):

Morning:

• [ ] Communications: Complete media kit
• [ ] Send media kit to Louisville outlets
• [ ] Policy Advisor: Pull Day in the Life from 2.5

Afternoon:

• [ ] Policy Advisor: Begin updating Day in the Life
• [ ] Team debrief: Week 1 successes
• [ ] Plan Week 2 priorities

WEEK 1 COMPLETION STATUS:
✅ 4 must-have documents complete
✅ Volunteers trained and equipped
✅ Media has accurate information
✅ Defense materials ready for debates

METRICS:

• Volunteers trained: [target: 20+]
• One-pagers distributed: [target: 500+]
• Media kits sent: [target: 10+ outlets]

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WEEKEND (Day 6-7): PREP FOR WEEK 2

Saturday:

• Optional: Review materials with close advisors
• Optional: Practice debate responses

Sunday:

• Rest and prepare
• Review Week 2 task list

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WEEK 2: DEFENSIVE ARMOR (Oct 13-19)

Theme: Ready for Any Attack

DAY 8-10 (Mon-Wed): STORYTELLING & GLOSSARY ????

Monday (Day 8):

Morning:

• [ ] Policy Advisor: Complete Day in the Life updates
• [ ] Policy Advisor: Pull budget glossary from 2.5
• [ ] Communications: Start debate prep guide

Afternoon:

• [ ] Campaign Manager: Begin debate prep with Dave
• [ ] Policy Advisor: Update budget glossary
• [ ] Field Director: Volunteer feedback session

Tuesday (Day 9):

Morning:

• [ ] Policy Advisor: Finalize Day in the Life
• [ ] Policy Advisor: Finalize budget glossary
• [ ] Communications: Continue debate prep guide

Afternoon:

• [ ] Mini substations implementation (pull from 2.5.1)
• [ ] Wellness centers operations (pull from 2.5.1)
• [ ] Light updates to both documents

Wednesday (Day 10):

Morning:

• [ ] Policy Advisor: Quick updates to substations guide
• [ ] Policy Advisor: Quick updates to wellness guide
• [ ] Review with Dave (30 min)

Afternoon:

• [ ] Communications: Finalize debate prep guide
• [ ] Practice debate with team
• [ ] Communications: Publish glossary on rundaverun.org

DELIVERABLES BY DAY 10:
✅ Day in the Life (final)
✅ Budget glossary (final)
✅ Debate prep guide (final)
✅ Mini substations guide (updated)
✅ Wellness centers guide (updated)

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DAY 11-12 (Thu-Fri): COPY AND CONSOLIDATE ????

Thursday (Day 11):

Morning:

• [ ] Anyone: Copy participatory budgeting guide from 2.5.1
• [ ] Anyone: Copy union engagement strategy from 2.5.1
• [ ] Anyone: Copy research bibliography from 2.5.1

Afternoon:

• [ ] Quick proofread of all 3 documents
• [ ] Organize all materials into campaign folder
• [ ] Update rundaverun.org with new materials

Friday (Day 12):

Morning:

• [ ] Team review: All Week 2 deliverables
• [ ] Dave approval session
• [ ] Distribute new materials to key supporters

Afternoon:

• [ ] Week 2 debrief
• [ ] Celebrate progress! ????
• [ ] Plan Week 3 priorities

WEEK 2 COMPLETION STATUS:
✅ 8 total documents added (12 total now)
✅ Debate-ready with prep guide
✅ Implementation guides showing governance readiness
✅ Research backing demonstrates credibility

METRICS:

• Documents completed: 12/25
• Website pages updated: [target: 3-5]
• Endorsements secured: [target: 2-5]

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WEEKEND (Day 13-14): MID-POINT CHECK

Saturday:

• Optional: Community event with new materials
• Optional: Media interviews using media kit

Sunday:

• Rest
• Review progress (halfway through timeline!)

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WEEK 3: IMPLEMENTATION DEPTH (Oct 20-26)

Theme: Prove You Can Actually Govern

DAY 15-17 (Mon-Wed): TECHNICAL EXCELLENCE ????

Monday (Day 15):

Morning:

• [ ] Policy Advisor: Pull position reassignment from 2.5.1
• [ ] Policy Advisor: Pull mathematical reconciliation from 2.5.1
• [ ] Budget Expert: Review reconciliation document

Afternoon:

• [ ] Policy Advisor: Update position reassignment specifics
• [ ] Budget Expert: Begin rewriting math reconciliation
• [ ] Communications: Start messaging framework

Tuesday (Day 16):

Morning:

• [ ] Budget Expert: Continue math reconciliation rewrite
• [ ] Policy Advisor: Finalize position reassignment
• [ ] Communications: Continue messaging framework

Afternoon:

• [ ] Budget Expert: Work on line-by-line reconciliation
• [ ] Communications: Draft messaging for different audiences
• [ ] Policy Advisor: Start First 100 Days plan

Wednesday (Day 17):

Morning:

• [ ] Budget Expert: Complete math reconciliation draft
• [ ] Policy Advisor: Continue First 100 Days plan
• [ ] Communications: Finalize messaging framework

Afternoon:

• [ ] Review session with Dave: Math reconciliation
• [ ] Review session with Dave: Messaging framework
• [ ] Revisions based on feedback

DELIVERABLES BY DAY 17:
✅ Position reassignment specifics (final)
✅ Mathematical reconciliation (draft)
✅ Messaging framework (final)

—

DAY 18-19 (Thu-Fri): STRATEGIC PLANNING ????

Thursday (Day 18):

Morning:

• [ ] Policy Advisor: Complete First 100 Days plan
• [ ] Field Director: Start volunteer mobilization guide
• [ ] Budget Expert: Finalize math reconciliation

Afternoon:

• [ ] Review session: First 100 Days with Dave
• [ ] Field Director: Continue mobilization guide
• [ ] Communications: Support materials for both documents

Friday (Day 19):

Morning:

• [ ] Field Director: Finalize volunteer mobilization guide
• [ ] Budget Expert: Final proofread of math reconciliation
• [ ] Team review: All Week 3 deliverables

Afternoon:

• [ ] Publish new materials to website
• [ ] Send updates to endorsers and key supporters
• [ ] Week 3 debrief and Week 4 planning

WEEK 3 COMPLETION STATUS:
✅ 5 more documents complete (17 total now)
✅ Mathematical proof that budget works
✅ 100-day plan shows readiness to govern
✅ Volunteer system scalable and organized

METRICS:

• Documents completed: 17/25
• Volunteer infrastructure: [target: training system in place]
• Technical credibility: [target: math reconciliation bulletproof]

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WEEKEND (Day 20-21): SPRINT PREPARATION

Saturday:

• Optional: Community presentation using new materials
• Optional: Large volunteer training session

Sunday:

• Rest before final week
• Prep for Week 4 polish

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WEEK 4: POLISH & SCALE (Oct 27 – Nov 2)

Theme: Campaign-Ready, Governance-Ready

DAY 22-24 (Mon-Wed): FINAL CORE DOCUMENTS ????

Monday (Day 22):

Morning:

• [ ] Policy Advisor: Pull transformation summary from 2.5
• [ ] Policy Advisor: Update transformation summary
• [ ] Campaign Manager: Start endorsement package

Afternoon:

• [ ] Communications: Support on transformation summary
• [ ] Campaign Manager: Draft endorsement letters
• [ ] Team: Compile testimonials and quotes

Tuesday (Day 23):

Morning:

• [ ] Policy Advisor: Finalize transformation summary
• [ ] Campaign Manager: Complete endorsement package
• [ ] Communications: Quality check all materials

Afternoon:

• [ ] Send endorsement packages to priority targets
• [ ] Update website with transformation summary
• [ ] Prepare presentation materials

Wednesday (Day 24):

Morning:

• [ ] Review all 20 core documents with Dave
• [ ] Make final adjustments
• [ ] Proofread everything one more time

Afternoon:

• [ ] Organize complete package in shared folder
• [ ] Create index/navigation for all documents
• [ ] Brief all team members on complete package

DELIVERABLES BY DAY 24:
✅ Transformation summary (final)
✅ Endorsement package (final)
✅ All 20 core documents reviewed and final

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DAY 25-26 (Thu-Fri): SUPPLEMENTARY MATERIALS ⭐

Thursday (Day 25):

If time and resources allow:

• [ ] Communications: Start FAQ document
• [ ] Communications: Start social media calendar
• [ ] Designer: Begin infographics

Afternoon:

• [ ] Work on any supplementary materials
• [ ] Polish and refine core materials
• [ ] Website optimization

Friday (Day 26):

Morning:

• [ ] Complete any remaining supplementary materials
• [ ] Final quality check on everything
• [ ] Package everything for distribution

Afternoon:

• [ ] COMPLETE PACKAGE LAUNCH
• [ ] Team celebration! ????????????
• [ ] Debrief: Lessons learned

WEEK 4 COMPLETION STATUS:
✅ 20+ core documents complete
✅ Endorsement process activated
✅ Complete package ready for campaign
✅ Team trained on all materials

METRICS:

• Core documents: 20/20 ✅
• Supplementary materials: [as completed]
• Total package pages: [target: 300+]
• Campaign readiness: 100% ✅

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WEEKEND (Day 27-28): VICTORY LAP

Saturday:

• Major campaign event with complete package
• Media blitz with all materials

Sunday:

• Rest and recharge
• Ready to campaign with full arsenal

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CUMULATIVE PROGRESS TRACKER

Week 1 End:

• Documents: 4/25 (16%)
• Campaign Ready: 40%
• Governance Ready: 10%

Week 2 End:

• Documents: 12/25 (48%)
• Campaign Ready: 70%
• Governance Ready: 40%

Week 3 End:

• Documents: 17/25 (68%)
• Campaign Ready: 85%
• Governance Ready: 75%

Week 4 End:

• Documents: 20-25/25 (80-100%)
• Campaign Ready: 100% ✅
• Governance Ready: 100% ✅

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DAILY TIME COMMITMENTS

Dave’s Time Required:

• Week 1: 2-3 hours/day (review and approval)
• Week 2: 1-2 hours/day (debate prep, reviews)
• Week 3: 2-3 hours/day (strategic planning reviews)
• Week 4: 1-2 hours/day (final approvals)
• Total: ~50 hours over 4 weeks

Communications Director:

• Week 1: 6-8 hours/day
• Week 2: 4-6 hours/day
• Week 3: 4-6 hours/day
• Week 4: 3-5 hours/day

Campaign Manager:

• Week 1: 6-8 hours/day
• Week 2: 4-5 hours/day
• Week 3: 2-3 hours/day
• Week 4: 4-6 hours/day

Policy Advisor:

• Week 1: 2-3 hours/day
• Week 2: 6-8 hours/day
• Week 3: 6-8 hours/day
• Week 4: 4-5 hours/day

Field Director:

• Week 1: 4-6 hours/day
• Week 2: 2-3 hours/day
• Week 3: 4-5 hours/day
• Week 4: 2-3 hours/day

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MILESTONE CELEBRATIONS ????

Week 1 Complete:

???? Pizza party – Volunteers have materials!

Week 2 Complete:

???? Team dinner – Debate-ready and armed with defense!

Week 3 Complete:

???? Happy hour – Governance credibility established!

Week 4 Complete:

???? BIG CELEBRATION – Most comprehensive mayoral package in Louisville history!

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CONTINGENCY PLANNING

If Running Behind Schedule:

Priority Triage:
1. Keep: Campaign essentials (Week 1 materials)
2. Keep: Opposition responses and debate prep
3. Keep: Implementation guides (shows seriousness)
4. Delay: Supplementary materials
5. Delay: Some “nice to have” documents

If Running Ahead of Schedule:

Bonus Items:

• Advance to supplementary materials early
• Do additional community presentations
• Create more media content
• Expand social media presence
• Build out volunteer training program

If Team Capacity Changes:

Minimum Viable Package:

• Week 1 materials (4 documents) – MUST HAVE
• Opposition responses – MUST HAVE
• Debate prep – MUST HAVE
• 1-2 implementation guides – SHOULD HAVE
• Everything else – NICE TO HAVE

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QUALITY GATES

End of Week 1:

Must Pass:
☐ Campaign one-pager approved by Dave
☐ Quick facts verified accurate
☐ Opposition responses cover top 10 attacks
☐ Talking points tested with volunteers

End of Week 2:

Must Pass:
☐ All documents on rundaverun.org
☐ Dave passes mock debate with team
☐ Implementation guides reviewed by subject experts
☐ No contradictions between documents

End of Week 3:

Must Pass:
☐ Mathematical reconciliation bulletproof
☐ First 100 Days realistic and achievable
☐ All documents consistent in tone/message
☐ Endorsers have received packages

End of Week 4:

Must Pass:
☐ All core documents final and approved
☐ Complete package organized and accessible
☐ Team trained on all materials
☐ Ready for campaign launch

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SUCCESS METRICS BY WEEK

Week 1 Success:

• [ ] 4 documents complete
• [ ] 20+ volunteers trained
• [ ] 500+ one-pagers printed/distributed
• [ ] Media kit sent to 10+ outlets

Week 2 Success:

• [ ] 12 documents complete
• [ ] Website updated with new materials
• [ ] Dave wins first debate/forum
• [ ] 2-5 endorsements secured

Week 3 Success:

• [ ] 17 documents complete
• [ ] Volunteer recruitment accelerating
• [ ] Media coverage improving
• [ ] Opponents struggling to land attacks

Week 4 Success:

• [ ] 20+ documents complete
• [ ] Full campaign infrastructure operational
• [ ] Endorsements multiplying
• [ ] Momentum building

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FINAL COUNTDOWN

“`
DAY 1 → Campaign one-pager draft
DAY 3 → One-pager and quick facts final
DAY 5 → Opposition responses and talking points final
DAY 7 → Week 1 complete: Campaign essentials ✅

DAY 10 → Day in the Life, glossary, debate prep final
DAY 12 → Implementation guides and research copied
DAY 14 → Week 2 complete: Defensive armor ✅

DAY 17 → Math reconciliation, messaging framework final
DAY 19 → First 100 Days, mobilization guide final
DAY 21 → Week 3 complete: Implementation depth ✅

DAY 24 → All core documents reviewed and final
DAY 26 → Supplementary materials as completed
DAY 28 → Week 4 complete: COMPREHENSIVE PACKAGE ✅
“`

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REMEMBER

This is a marathon, not a sprint.

• Pace yourself and your team
• Celebrate small wins along the way
• Quality over speed (but don’t miss deadlines)
• Keep Dave involved but not overwhelmed
• Stay focused on the goal: WIN THE CAMPAIGN

You’re building something special.

This isn’t just a budget – it’s the most comprehensive, well-researched, evidence-based mayoral campaign package Louisville has ever seen.

You’ve got 4 weeks. Let’s make history. ????

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TIMELINE STATUS: ACTIVATED
START DATE: October 6, 2025
COMPLETION TARGET: November 3, 2025
DAYS TO COMPREHENSIVE PACKAGE: 28

NOW GO BUILD IT. ????